SEO Optimization in Georgia

Site Optimization in Georgia

The site development is half the case. It is necessary to make your site quickly find in Yandex or Google. Otherwise, visitors from the search will simply not come to you.

Not everyone needs it. Often the site carries exclusively representative functions, serves to publish reporting or serves a very narrow niche. In fact, people are unlikely to look for “buying aircraft engines” or “where to invest a billion” on the Internet. In such cases, they are looking for counterparties in other ways.

Below we have given more cases. But it should be borne in mind that these are more exceptions, while most SEO sites need.

When SEO Optimization is Not Needed?

We have already given examples of when SEO can be neglected with advance. In addition, there are still cases.

If it is assumed that they will be sought by the name of the company. For example, “Museum of Plush toys Bryansk” or “Carburetor Plant of the Balti”. In this case, it will be enough for you to open a site for indexation.

It is also not obvious whether it is worth investing in SEO the advance of the landing. Landing is a single -page site that does not involve large volumes of text and links to other pages, and these are the main mechanisms of promotion. Such sites are made in visible other ways. But we would not recommend completely leaving as side the SEO of the landing pages. It’s just that you will have to spend less efforts on this.

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What does SEO Optimization consist of?

SEO promotion is a whole range of work. Keep in mind that it is better to make them before the development of the site. If you first decide to make a site, and then start promoting it, you will have to redo something.

So, the main stages of SEO optimization:

Analysis of the site, subjects and competitors – assessment of the current state of the site, studying the niche and the characteristics of competitors, analysis of the visibility of the resource and link profile, on the basis of which a general strategy and work plan are formed.
The formation of a semantic nucleus – the collection of key requests that correspond to the subject of the site, taking into account their competitiveness and commercial potential; Subsequent clustering of requests for the convenience of optimization of content.
Formation of the site structure and technical audit – the creation of a logical structure of the site, the distribution of thematic clusters, the identification and correction of technical errors affecting indexation and ranking.
Internal optimization – optimization of headlines (Title, H1), metathegs (description), improved usability, setting up the internal transmission of pages.
content optimization – the creation of unique and useful texts with the correct use of keywords, optimization of images and other media.
External optimization (linkbuilding) – building a high -quality link profile by obtaining links from authoritative resources.
Analysis of behavioral factors and improving the conversion – the study of the behavior of visitors, improving user experience to reduce failures and increase targeted actions.
Monitoring and adjustment of the strategy – regular analysis of the results, setting up and improving the SEO -based analytics data (Google Analytics, Yandex Metric, etc.)

Conclusion

As you can see, SEO promoting new sites is a complex process that requires qualifications, tools for SEO and the ability to use them. Add two more significant points that need to be taken into account.

Lack of guarantees. We would not advise cooperating with specialists who promise something like “such and such a place for such a request for such a number.”
Is better immediately. Promotion in search engines is a slow process. If you do it wrong first or not to do it at all, then you will have to redo it for a long time. More precisely, do not redo, but wait for the results.